A Week in WebAR is a new 8th Wall blog series that highlights innovative brand experiences created by our customers and partners.
LEGO Hidden Side
LEGO unveiled its latest web-based AR campaign which serves as an interactive product demo for the newly launched LEGO Hidden Side play sets, now in LEGO stores across the globe. The in-store activation challenges kids to help their LEGO friends, Jack and Parker, capture virtual ghosts who have escaped into their real world. From the WebAR experience, users can go directly to the LEGO website in order to learn more about the play sets, and they can also download the full mobile app. The campaign was produced by mixed reality agency Trigger using 8th Wall technology. Try it out here.
An Alien Encounter with Shaun the Sheep
In anticipation of A Shaun the Sheep Movie: Farmageddon, hitting theaters this Fall, Studio Canal and Aardman bring the extraterrestrial magic of the film to fans everywhere with their latest WebAR activation. Produced by agency Hoopla Digital UK and powered by 8th Wall, the experience allows users to summon the two protagonists, LU-LA and Shaun, into their own environment.
LU-LA is a lovable alien who has crash-landed near Mossy Bottom Farm and befriended the flock. Watch as she uses her otherworldly powers to levitate and orbit objects before your eyes! Experience the magic here.
Cheers with Heineken®
Heineken® is kicking off the Singapore Grand Prix 2019 season with an exclusive Heineken® Pre-Race Party featuring Flume (DJ SET). The beer brand’s accompanying WebAR contest, called Heineken® AR Cheers, gives players the chance to win one of 1,000 double passes to the Heineken® Pre-Race Party.
Led by Just After Midnight in association with MUN Studio NYC, Megapixel Solutions and powered by 8th Wall technology, this is the first time a brand has used web-based AR technology to power a live competition of this scale. The activation uses image detection to trigger an AR experience when you cheers your Heineken® with a friend. This action conjures an F1® car avatar to reveal instantly if you have won tickets. Play it here in Singapore (and good luck!)
Toyota Supra
Toyota just rolled out a fully integrated WebAR campaign in collaboration with Hearst Magazine’s Road & Track, bridging print and digital. The September issue includes a nostalgic centerfold poster of the 2020 Toyota Supra.
the national campaign features a custom double-sided poster, which is essentially a fold-out advertisement, featuring a red and yellow Supra along with a QR code. Once scanned, the QR code launches a web-based AR experience allowing users to place the Supra in their driveway, garage — anywhere the’d like— in the color of their choice. The vehicle spins its wheels and rotates and allows for a shareable photo op.
Additionally, the WebAR experience can be activated by a digital banner ad that’s running on mobile. The experience was developed by eXeX (eXpanded eXistence) using 8th Wall’s WebAR technology. Give it a spin here.
Thoughts? Questions? Drop us one in the comments ? Don’t forget to follow us on Twitter @the8thwall
A Week in WebAR: New Activations by Shaun the Sheep, LEGO, Toyota and Heineken was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story.
