Nike Unveils Virtual Try-On, LEGO® Harry Potter™ Lets You Open Portals and McDonald’s Sweden Replaces Real Balloons with AR

Nike Virtual View on FinishLine.com Lets You ‘Try On’ Apparel

Nike partnered with volumetric video agency Omnivor to create “Nike Virtual View,” a feature that lets shoppers preview clothing on 3D holograms of models in WebAR while browsing the Finish Line website. Customers can select from XS-XL to see how Nike styles fit on a model that is their size, swipe to rotate, then tap “Shop Now” to purchase with size and fit confidence.

? Check out your fit with Nike Virtual View.

LEGO® Harry Potter™ Lets You Cast a Spell to Open a Secret Portal

For the launch of the new LEGO® Harry Potter™ sets, UK-based agency Hoopla Digital created this magical WebAR experience, which uses voice activation technology to initiate augmented reality. Point your phone at your window or wall and upon saying the secret spell a lightning bolt zaps to reveal a hidden portal to a wizarding LEGO world.

⚡Cast your magic spell with the LEGO® Harry Potter™ WebAR experience.

McDonald’s Sweden Replaces Real Balloons with AR to Reduce Waste

As a part of their commitment to reduce single-use plastics, McDonald’s Sweden partnered with Stockholm-based agency DVA to replace all of the real balloons in their restaurants with a new generation of balloons — WebAR balloons, which are even more fun and never end up as litter.

“By replacing our balloons with a digital AR game, we are giving more people the opportunity to have even more fun since the game can be played from anywhere. While at the same time doing something important for our planet,” says Staffan Ekstam, Director of Marketing at McDonald’s Sweden.

Users are challenged to pop as many AR balloons as fast as possible, and since it’s virtual, guests ordering delivery can also join in the fun!

?Play the game and see how many balloons you can pop.

Read more: Adobo | Campaign Spotlight: McDonald’s Sweden Replaces All Balloons With AR in Effort to Reduce Single-Use Plastics and Waste

Did you try out this week’s WebAR experiences? Drop us a comment below or tweet us @the8thwall to show us! ?

A Week in WebAR: Nike, LEGO and McDonald’s Sweden was originally published in 8th Wall on Medium, where people are continuing the conversation by highlighting and responding to this story.

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