Augmented reality transforms the real world into a multi-dimensional extension of the digital. This blending of the two worlds can make the everyday suddenly extraordinary, and innovative companies are leveraging this new layer of reality to create experiments on the bleeding edge of science and te…

iOS Users On 14.3+ Can Now Access Your 8th Wall Experience in Even More Places

The massive reach and frictionless experience you know and love about 8th Wall WebAR just got even better! With the new iOS 14.3 update, which brings camera access to WKWebView, your WebAR experiences now work in all maj…

Westfield Turns Its Malls Into a Holiday Scavenger Hunt, The Good Crisp Company Delivers a Message From Santa, Patrón Lets Users Wrap Their Own Joy Around a Bottle and Dior Gives the World an AR Gift Image provided by Dior

It’s the most wonderful time of the year and this festive season brands are …

Celebrities use holograms and WebAR to connect with fans no matter where they are Image courtesy of Tactic

Augmented reality can bring musicians and actors directly to their fans, to create an authentic and memorable experience akin to an intimate concert venue or a live performance. By transformin…

A Week in WebAR: Fashion Edition — Vogue, Dior, KHAITE, Mulberry and More Vogue Singapore brings the catwalk to your home, Dior sends out a magical invite, KHAITE brings its SS21 lookbook alive and Mulberry lets you hold a virtual Iris handbag Source: Dimension

Augmented Reality has become quite in…

Enable World Tracking Within Image Target Projects to Take WebAR to a Whole New Level

Augmented reality is a powerful technology which uses our own reality as a canvas to transform everyday places, faces and things into something new and extraordinary. With Image Target augmented reality, the physi…

Hands-On Webinars to Create WebAR Experiences With 8th Wall Team Members

Beginning November 11th through December 2nd, join the 8th Wall team for a weekly Live Learning session every Wednesday at 10am PST for tips, tricks and insights on building with 8th Wall, followed by a live Q&A. During th…

A Week in WebAR: Halloween 2020 Edition | Nextdoor, Ferrara + Ghostbusters, McDonald’s and Ricolino Candy Nextdoor’s Treat Map is Back, Ghostbusters Sends Users on a Candy Hunt, McDonald’s Brings Halloween Home and Ricolino Clowns Around Image via Ferrara

Even though most trick-or-treaters are stay…

Nike Unveils Virtual Try-On, LEGO® Harry Potter™ Lets You Open Portals and McDonald’s Sweden Replaces Real Balloons with AR Nike Virtual View on FinishLine.com Lets You ‘Try On’ Apparel

Nike partnered with volumetric video agency Omnivor to create “Nike Virtual View,” a feature that lets shoppers …

Nutanix Invites Visitors to a Virtual Expo Booth, Sunwater Replaces Open Tour Days With an Interactive Experience and Systemair Empowers Their Sales Team With AR Product Demos

This week we’re looking at a rapidly expanding use case for WebAR: B2B Marketing. With sales processes disrupted by COVID, …