Note: Sorry about the typo in the title. I am new here and not sure how to fix it.

I am wondering what is most desired from a 3D artist? What kind of material will get a portfolio noticed versus several other qualified individuals? Is it the quality of the design? Is it being able to demonstrate an advanced understanding of techniques? Does your creativity come into play? What is it that companies are most interested in seeing from a 3D artist? What should my focal point be to help separate myself from the other qualified candidates?