I'm hoping I could get some advice and feedback on this subject.
I am an indie developer working on my first title.
I understand that "getting my name out there" is important. Especially when I want to launch a kickstarter campaign some time in the future, it really helps if I already have some sort of following; if I already have people interested in my game before I start trying to collect money for it.
But I am unsure how I should go about doing that. I suppose there is no single right answer and I really need to do "what works best for me," but even from that perspective it would help out if I had a better idea of what I could do, what doesn't work, and eventually how to do what I do better.
I have a site for my "company," and I update it seasonally, basically just to show that I am still there and working. I also have a facebook page for my company as well, which I have shared a few things on. I don't have many followers or visitors, but I do have a few.
What got me thinking about this was that I've stumbled across the site for the developer for Brave Earth, (twice now,) and I was looking at their site and realizing that they've done so much to get people interested in their game. Their site has a good handful of blogs posted about the game's development.
I thought... I should do something like that. And then I also thought, would that even be worth my time? I mean, they've already got *some* attention, so when they post content, it can go farther. Whereas I might just look like some blog talking about something no-one has ever heard of.
And so I wonder, what could I do? What might be a good way to promote my game while in development, that will actually work for me?