BHX, did you ever stop to wonder why that 48% statistic is the way it is? I'll give you a hint: most women are not interested in mainstream or AAA games because of the specific points that Anita is raising. If more games took into account the points you cite in your original post, more women would play "hardcore" video games. Clearly, if we want more women to play video games, we need to make games that don't come across as sexist and objectifying.
Honestly, given the choice between consuming media that is perceived as sexist towards your gender, and media that is not, which would you choose?