So it seems a stupid debate is happening about whether or not video games are sexist (they are), and what should be done about it. Apparently, the feminist consensus is that complaining is the number one cure. Instead of, say, making popular video games that set new standards for gameplay and content. I understand why some people from this area would be pissed off, but they're going about it the wrong way. The video game industry IS largely dominated by men so they're obviously going to be inclined to make games that are tailored towards what they like by featuring games with machine guns that shoots dick projectiles into an audience of horny women.
With the exception of a few female develpers such as those behind Portal and Uncharted (Which seemed to be accepted by both genders [suprise suprise]) there aren't many in the field. The radical feminists that do take offence to whatever hormone induced shit developers keep spewing out should just get into the industry themselves and make something tailored towards their audience, because other than the generic puzzle games that appeal to everyone I wouldn't even know where to start when targeting for lack of a better word 'unique' audience.
You do realize that women are in charge of some the games that are the most popular among the crowd that "don't have universal appeal"...save for that they do have universal appeal as there are plenty of females that play those FPSs...
Also I find it ironic that you mention games where you shoot women...yet there are few if any games that have women as the primary target of said projectiles, even when it would make sense for that to be the case, for example, zombies... 70ish% I'd say of zombies in zombie games should be female, but they're not v.v And the very few women you can attack in games has been complained about as violent against women so you're damned if you do or don't.
As far as the "sexism"... sexism means treating people differently based on sex... which is reasonable considering humans are a dimorphic species. What feminists means is a bunch of nonsense and incoherent when you compare their arguments to reality and reveals a double standard where it is perfectly ok to have sexy attractive males doing whatever, but not females. And even where it is wrong...and there are a few occasions where it is legitimately offensive... the entire idea that the game industry needs to change to get rid of that is nonsense. Games are an art form and if someone chooses to put out art that you find disgusting and offensive it doesn't mean they need to change, but rather that you have the choice of ignoring it or letting it effect you.
Side note: I've defined sexism here because it along with prejudice and bigotry have been conflated all together. Of the 3 only 1 is bad. The other 2 can be, but aren't by definition like bigotry is. Sexism is readily acceptable to most of you, but you don't think about it. Bathrooms are 1 example of this according to separate is not equal, and apparent, and least volatile of things I could bring up. A non-sexist bathroom situation would require all bathrooms to be unisex and have urinals as well as whatever else is in either bathroom. Most of us are not bother by this sexist situation, but it is there.
So in the end, if most games are played by males and most males like games that have x features it is not sexist to appeal to that demographic, because the developers are not doing this because of sex, but rather because it sells. If most games were played by females and most females liked games that have x feature, they'd put more money and develop more of those games. It's not sex they are choosing on. It's money. Are develops then? Generally speaking, no, they're out for money. Are gamers sexist? Yes. We treat men and women, whether characters or not, differently. The reason there aren't as many female villains is because men aren't misogynists, quite the opposite. They hate to hurt women and so it would be utterly idiotic to have female targets as enemies in most cases. We react differently to different types of people whether that is due to culture, race, sex, or whatever else you can think of and as such that a developer applies that knowledge to generate the feelings they want a player to feel, but the idea that this sexism is bad is ludicrous and a denial of the very real differences that have shaped our world for a long time... or put another way, it's delusional.
I also don't find much of the above to be interesting to talk about with regards to developing a game. This is only important when trying to combat the lies that feminists spread to continue to play victims while they bigotedly destroy communities and use them for their own purposes. And I'm only writing this to combat those lies that some brought up for reasons to not associate with the label gamer as though game players and developers are a plague. That's not to say there aren't things that fit this category of discussion that are important to design and development, but most are ignored or based on individual games designs.