There is something weird about two buttons. Why does the game have up key makes ship go down and down key makes go up?
You are correct. I believe it's a personal matter like being left-handed or right-handed.
Some people prefer controlling aircraft in games with the reverse vertical controls (makes it feel more like a real control stick, and should work better with analog-sticks in gamepads). Others prefer the normal version.
I chose reversed since it's a simple demo, but the professional way is to let the user decide what he wants.