Lets go against the flow: the latest intel graphics are a big deal. Why?
Because while they might not be top of the line, they are for the first time in history, not a joke. They allow people like me to play their minecraft and civilization, without shelling out for a discrete GPU. Why do you care? Well, casual gamers such as myself are no longer subsidizing the dedicated graphics industry. And people like me are a huge chunk of the market. Which means that, all else being equal, dedicated graphics development will slow down, and those insisting on having the lastest and greatest in terms of graphics, are going to have to pay a higher price for it.
I agree. I'm kind of thrown off by people dismissing it. Maybe they all have enthusiast PCs, but for the past 5ish years I've had a laptop and a laptop only. Having a laptop pretty much disqualified me from being able to play PC games because even relatively crappy PC games try to push hardware further than is necessary even on min-specs; a good example is that Magicka doesn't work on most laptops despite being fairly simple. I did end up playing League of Legends and WoW just because they ran on my laptop (albeit on min settings).
Casual users are turning more and more to laptop desktop replacements, and the new intel chips at least make it a market that's accessible to developers rather than one that has to be ignored because it's just not compatible with anything.
edit: even for enthusiast PCs, using a sandybridge processor with virtu can cut your power consumption significantly when you're doing trivial stuff.