Sorry if this is a repost. Slashdot has a review by Michael Fiegel of "The Indie Developer's Guide to Selling Games"

Quote: from Slashdot "The word "Selling" is boldfaced and blue on the cover of The Indie Developer's Guide to Selling Games, making it abundantly clear that it's the emphasis of the book. To that end, the book stays away from everything that drifts away from the topic of selling; you won't find advice here on how to design a mascot, or how to create game levels that will keep players coming back for more. You will, however, learn a lot about how best to market your game to the public, both before and after you've actually created it."

cheers Stephen edit - spelling