Your post is all over the place.
If you've been a business owner for 11 years, what happened? Failed business? My resume-reading glasses suggest that's a hobby business, not a significant business. I don't know, maybe you had 30+ workers under you or even more, but it doesn't seem like it with the rest of the post. If you really do have a successful business, that's something you'll need to explain in depth to your future studio.
You talk about working as a project manager at one company while also being a business owner, that's an odd mix but okay. It could mean you've got a lot of transferrable skills to production depending details. Those would both be senior or mid-career positions, so they make some sense.
Then you talk about certificates in managing git and Atlassian tools, which might be useful for a junior role on tools or technology. It certainly isn't production, and it's not a senior position. That makes no sense.
A BS in “Game Prog & Dev” which suggests a programming degree but isn't a standard one. Looks like a trade degree from a school that is more suitable for programming as an entry level programmer. A master's degree in computer science is fine if you want to study a specific topic in CS, but once you graduate you're still an entry level programmer, not a producer. I would expect a more transferrable degree program would be business administration showing humanities and soft skills, not programming and technical skills. This doesn't follow either, and makes little sense.
Then you talk about an associate game producer, which would be the correct role to apply for at the entry level but not for someone who has been a serious business owner for 11 years and doing product management at a serious company, nor is it a good match for someone with a programming background. Again, not much sense.
Then you talk about interning, moving to an even lower-skill position and presumably an even worse fit.
Then it is starting your own studio, which is a business development role, and developing your own games which is back to a production role and possibly a design role, then running a for-hire studio which sounds like bizdev again, and then your back to game jams which are amateur.
Going on that description and nothing else, I'd avoid hiring because it almost seems schizophrenic or delusional. It seems you're equating wildly different roles (IT, tools, production, bizdev, and programming) simultaneously wanting a position that in one moment is a raw inexperienced beginner and is also in senior leadership.
Pick ONE THING. If I assume you're merely inexperienced with professional software development, I would do a careful assessment of your professional skills. Let's go with you've been running an asphalt maintenance company. That role is basically bizdev, a founder is mostly developing a business and doing the business side of things rather than the implementation side of things, typically trying to grow the business rather than being out manipulating asphalt. I would then focus on that single specific transition. Your pitch would be something like “I am an experienced business developer in a skilled labor industry wanting to transition into a business development role in a technology company.” Not a programmer. Not a producer. Not tools or IT. I'd go for bizdev.
Again assuming you're successful at running a company in your current industry, your biggest hurdle will likely be unfamiliarity with the industry. Although you will likely have experience with contracts, schedules, business connections, and processes in your old field, the contracts, schedules, business connections, and processes involved in game development will be a big shift from asphalt maintenance.
That bizdev position exists, but it is relatively rare to transition into. It's usually a senior leadership position. A small company with 25-100 workers might have one person in that role, a studio with 100-250 might have two people. They're generally close friends and tightly knit with others in the studio's senior leadership, but as a studio is growing in the 100-250 range they are typically looking to bring more outside experience. Since it is a transition between industries you will represent a risk, so it would need to be at a company willing to take the risk, probably a company trying to balance the risk of either hiring someone who knows the industry but doesn't know bizdev versus hiring someone who knows bizdev but doesn't know the industry, and then chooses to bring in outside knowledge with the hope it adds some diversity to their senior team.
So from that, I'd focus on carefully targeting companies that are growing and have openings in senior leadership, even if those openings don't specifically look like they match. A company growing in those areas can be feeling business pressure and could create the role in response to a good applicant. I'd also realize the role is quite rare, you could spend another year or two looking for a good match.
