Earnings before Interest, Taxes, Depreciation, Amortization
I wonder if the Amortization can be applied to the loan for UA.
Let's say I take a loan for $1.5M to fund UA and operations (user acquisition)
Let's say I pay 5% interest per year, amortized over 3 years
Interest for year 1: approximately 75K
Amortization is approximately 500K for the first year
Then spend entire 1.5M loan in year 1 on UA.
Say the revenue that results is 2M in year 1 and COGs (app store fees) is 400K (15% + 5% for slippage)
Assume staffing is 600K
Would my EBITDA be: 2M - 400K - 600K = $1M
Or would EBITDA be this: 2M - 400K - 600K - 1.5M (UA Cost) = negative 500K