When you look at the current system it's flawed, and explains the failure rates. Its the gates, zuckerburg approach, where one person holds all the power, screws over their friends, takes all the profits. As a result, their not liked, the only way they acquire new ideas is by buying them from other people. Their approach is wrong, it's a 1 person show, the further from reality they get, the worse their companies do. This applies to video games also.
Many of you need to realise, angry birds was a fluke, most games require story. For real success requires more than a game or book, but a much larger multi media strategy, an example have a musician or 2, make some game themed music, can play that music in the animated shows you make, the game, maybe make them a music video. Your able to cross many layres of media content, helping further the general concept.
The approach i mention above is a winning strategy, it allows a dozen or more unknown people to come together and make the next star wars.
The idea being you map out the galaxy, you fill in a lot of the blanks, you create a time line. From that everything else is possible. You make your wookipedia page, which collects all content from all your projects. If I learned anything from star wars, after a while you slap a star wars sticker on something, and instant millions. The bigger picture, you in time are invited to comicon events, and raise the profile higher.
Look at star trek… they destroyed their timeline… it goes on, but many of the changes have ruined the franchise. Star wars, no one wants to say it, but strip out the special effects, and you wont have a coherent story. They have a zombie emperor return from the dead, it's all way over the top. They have lost the ability to relate with the average person. Its become a quest to make a bigger badder monster, of a person. They have fleets of star destroyers, they just destroyed a bunch of rebel planets, the leader didn't have the brains to send 2 star destroyers to defend the planet. The planet was done being useful after the 2nd time firing, it consumed both suns in the system… they would have needed the star destroyers to evacuate the planet anyways, it no longer could sustain life. This is a perfect example of why a time line and smart people are needed…