"You can't call any one game design bad, really. Like all art, it either speaks to you or it doesn't. If it only speaks to a few, it's just niche."
Some friends and I were arguing about esoteric game designs and whether or not you can ever really classify bad design objectively when one made the above assertion. I'm curious if you agree or disagree and why. Is a game design good simply because it is popular and therefore enjoyed, or as with narrative art are there underlying elements that a game can hit or miss, rendering it good or bad? If you don't like it, are you simply not the target audience?
I'm of the mind that games make something of an aesthetic contract with players: Not simply 'this game is about shooting' or 'this game is about racing' but rather a series of promises that can be said to be embedded in all of the elements presented-- from the sound design to the UI to the mood and tone of the world presented and most importantly the interactions and responses given by the simulation itself. "I promise you the gritty, harsh reality of a Special Operator behind enemy lines" or "I promise you the zany, action-packed experience of rocket powered cars that launch balls into goals."
To illustrate this idea, consider a perfect, hyper-realistic modern military stealth game. It's balanced, the levels are interesting and the choices offered are consistently engaging. Now make the UI bright & cartoony. A bit jarring? Swap the enemies with big, red nosed, ridiculous clowns. Gameplay is still the same, it might be funny, but did you originally buy it for funny? I would argue that the implied contract with your player is stretched to breaking or outright broken, and that THAT more than anything else, without some kind of upfront warning or easing of sensibilities, makes for bad design.
This breaking of the aesthetic contract with the player can extend right through the inclusion or exclusion and construction of gameplay elements itself. "Crafting is fun! Let's introduce wear and tear to weapons in our gritty Special Operator game and have the player hunt around the level for parts!" But you're a member of the best equipped, best prepared fighting force in the world. Doesn't this turn you into some kind of camouflaged, scavenging murder-hobo? I think it would break the contract, break the implicit expectations of everything that comes to mind when you think about "special forces" and thus blunder right into bad game design.
What do you think?