I want it at least < 60.
That'd be a hard standard to set your customers to. Your game should, as much as possible, try to account for and accommodate higher ping times. Ping time doesn't limit the amount of packets you can send a second. For example, even if you have a 100 ms ping, you can still send 20 packets a second - they just arrive 100 ms after sending each one. You don't need to wait for a response to a packet before sending the next one.
The 200 pingtime is pushing it, but you should try to support 120 ms in your server's code if you can, in addition to considering more server locations (if that makes sense economically with the number of players in that region).
Since I live in rural Missouri, my ping time to servers even in the USA, it stupidly high. I get 250 ping times (roundtrip, I hope) when trying to connect to some game servers located on the west coast.
Pinging www.google.com (who has servers everywhere) gives me an average 128 ms round trip (i.e. 64 ms one-way), with a high of 170 ms tossed in.
A second ping gives better results (112ms round trip, with a high of 115 ms).
Also, how are you measuring the ping-time? Your server clock and their computer clock might be significantly off, giving you bad measurements if you assume they are in-sync.
Satellite "broadband" is still in use in some parts of the US, with 1600 ms downstream ping, and 56kbps modem upstream and a few hundred ms ping (depending on packet size.)
It is becoming less common, but the US is a large country and some areas are quite sparsely populated. Satellite internet is better than no internet in those locations ...
I was scared of that when I moved to the country (actually shopped around the 56kpbs satalite services looking for best prices), but luckily I'm just barely within range of getting line-of-sight radio-waves beamed to me from the watertower in-town, so I get 3mbps up and down. The line-of-sight was two feet above the tree tops. Any lower, and I'd be suffering a fate similar to the international space station.
If they grow much higher, I'll probably have to take a chainsaw to some tree-tops. :lol: