Careful that Daz3D is mainly a posing program, the actual content (models etc.) is purchased separately in their store. That's when they make a profit.

DAZ 3D is a 3D Content Store. DAZ has a free product (which is terrific IMO) called DAZ Studio 4.6 that competes with artist rendering systems like Poser. You can use "DS 4.6" to pose, animate and bake textures of Wavefront, Collada and Filmbox mesh props and rigged figures and the DAZ and Poser proprietary content formats and export them out to standard formats like .OBJ, .FBX animated meshand BVH mocap. The DAZ and Poser figures are super detailed and complicated, the HD figures may approach a billion polys so DS has plug-in tools like Decimator poly-reduction and Texture Atlas to merge materials into a single layer that make the exported content feasible in game engines.

Do note that the license offered is only pertinate to "Daz Original" house branded products not the entire stores's catalog. FWIW, Other 3d stores like Renderosity.com, ContentParadise (with Poser Game edition 2014) and VanishinpPoint.biz, yurdigital.com, and RealLusion.com are starting to offer game publishable 3d content licenses.

"That makes the indie licence just 90$, and the pro $450." http://www.daz3d.com/forums/viewthread/57286/