Interesting read. Surely, there will be more to follow on that train of thought (Notch has expressed the need to explain his motivations more in-depth), but it goes to say how fundamentally different indie game development is from the industry.
Lesson: the whole suggestion to indies about "promote yourself" is dangerous as hell. There are many good reasons why you should keep your image separate from your games.
Surprised he still plans to make games though. One would think that when feeling like that the first thing one would want to do is stay away from anything even remotely resembling the whole situation as soon as possible.
Don't pay much attention to "the hedgehog" in my nick, it's just because "Sik" was already taken =/ By the way, Sik is pronounced like seek, not like sick.