I've noticed if you go on gamer forums (not something I normally do I hasten to add, but did recently due to some problems with a game) that the latest technical sounding term they are all using is optimised.
"This game is badly optimised - it runs slow on my system"
"Why do I need to upgrade my graphics card - can't the studio just optimise better"
And so on. Much as frob says, its become misunderstood as some kind of panacea among people without any actual technical understanding and they think it is a "thing". Suspect this is the case in this thread as well.