If you're too obvious about helping players, it might come off as condescending or annoying.
In New Super Mario Bros Wii, if you die on a level too many times (more than eight in a row), it makes an annoying noise and a green box appears to break. Breaking it makes Luigi appear, and he runs a ghost of one of the game's developers showing you how to get through the level.
My complaints with it were:
1) The noise was annoying, and alerted everyone else in the living room that I died eight or more times on the level.
2) Almost every time it appeared, it was because I was dying while trying to accomplish a super-hard-bonus-task, not while trying to make it through the level normally, so
It was like Clippy from Microsoft Word appearing onscreen and saying, "Hi! I see you suck at this game and are dying too much. Want me to show you how to get though the level?", when my goal wasn't trying to get through the level, but trying to get a specific hard Yoshi Coin on that level. This occurred many times, since I was 100-percenting the game.
This tutorial system is a good idea, but the game failed to tell when you were dying because the level was too difficult for you, or dying because you were getting all the bonus coins that were meant to be challenging.