Microsoft (and certain other companies, like Nintendo) has a serious communication, marketing, and branding issue
Microsoft releases some really top-notch software, but a third problem Microsoft has is that they aren't really-truly consumer focused. They make great software focused for people who are producers
Hopefully MS will read both of these lines, I 100% agree with both remarks.
I personally like Win8, I have no interest or need for store apps made for Apple / Android / Windows, I do however have a huge need for MS Office and Skype when im out of the office. I never did understand smartphone apps and based on what I have seen I cant really see why people are using the quantity argument here, however I have been mobile free for almost 6 years and only just got one last month so I guess that would explain why I see no use in apps and primarily got a phone shockingly just to make / receive calls and check e-mail outside the office.
For me I like tools / software that will help me commercially, MS seem to cater for ALL my needs far greater than any competition. I have experimented with a mac over the last year and honestly I have been disappointed greatly. I am not sure if this is simply because productivity was greatly reduced or the arguments presented to me were questionable and / or inaccurate.
However saying that I also never got into FB / Twitter / G+ etc and will only consider creating social networking accounts when commercially needed. I think for me Apple failed to cater for my needs in every way possible, even the large audience wasn't a good selling point and more of a risk than anything. I remember when I was a teen, Nokia was the top seller and you were considered a geek / nerd if you used the internet. I understand that people may disagree but I honestly feel Apple will share the same fate as tamagotchi's did back in the 90's just at a slower pace or at least until something newer or more interactive comes out from competitors