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which name will be better for game studio?

Started by March 31, 2012 12:12 PM
13 comments, last by NetGnome 12 years, 10 months ago

Does Zenimax feel/sound more or less appealing than Bungie? One is a parent company true, but 'Zenimax' doesn't really exude anything about the nature of the company like 'Bungie' does.

I'm going to bite, because this is annoying me. What exactly about their corporate identity does 'Bungie' evoke?

That the management likes to throw the company off tall buildings with only a thin piece of elastic to prevent them from crashing and burning?

Tristam MacDonald. Ex-BigTech Software Engineer. Future farmer. [https://trist.am]


I'm going to bite, because this is annoying me. What exactly about their corporate identity does 'Bungie' evoke?

When I think of it I get an impression of agility and playfulness.
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I've always seen most studio names as more of a unique avertising statement rather than a business logo with meaning. Like an artist gives you a picture of a cake with a cup stuck in it and names it "Cup-Cake"... you'll remember that because of the odd image rather than the fact that its named cup-cake.

I would choose a name you like, and make it distinct enough that people remember it.




[edit] great... now i need to go trademark Cup-Cake Studio... etc. etc..

I've always seen most studio names as more of a unique avertising statement rather than a business logo with meaning. Like an artist gives you a picture of a cake with a cup stuck in it and names it "Cup-Cake"... you'll remember that because of the odd image rather than the fact that its named cup-cake.

I would choose a name you like, and make it distinct enough that people remember it.

I'm not talking about necessarily a literal connection with your mission statement. To use your example, I'd say cup-cake would be something playful or child-like (in a good way); the literal translation of it in the logo hints at a culture of humor as well. The important point I'm making is that the culture/work implied by your name/logo enforce the culture/work your company is actually going to do.

It's a small piece of the pie compared to the actual culture and actual work you do, but having a name/logo that plants your mission in all of your employees and customers heads will just make it easier for everyone to share that common goal.
True, but its also important to remember that your mission/vision statement will be lost on everyone else who isn't in the company (unless you make effort to make it obvious). So, I guess i should say, don't over-think your name.

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