1) Kotlro
2) Had to stare at it for a few seconds

In general, I don't like the logo. It's not very memorable and on a quick glance the letters blend together into vertical lines.

If I hadn't focused on trying to read it, i'd remember it for a few minutes as vertical lines in a circle, then forget it and likely wouldnt remember it even if i saw it again later.

kotiro

it took me about 6 seconds to arrive at that conclusion.


additionally, it looks like a classic car company logo. makes me think of rolls royce or mercees benz.
furthermore, the word 'kotiro' that i got from it doesn't really evoke anything at all. actually feels kinda pretentious.

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