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Original post by ManaStone
Btw, when I first saw Mays doing a commercial, I assumed he was a retired baseball player endorsing useless products. Did anyone else get this impression? He would say, "I'm Billy Mays and I wouldn't put my name on it if I didn't believe in it." That seems a bit odd to say if he is just a pitch man.
You've never seen the commercial in which someone says, "If they're saying it on tv, then it has to be true"? Or the one where they said, "If it wasn't real, we wouldn't be able to offer a full money back guarantee"?
American advertising has no requirement to be truthful, but a substantial portion of the American public expects it to be so. (This, incidentally, is also how they continue to fall for "Nigerian scams" and so forth. Given the recent history of "your word and a handshake" being enough to seal significant financial deals, a shocking number of Americans are still extremely naïve when it comes to being propositioned.)
The only constraint recognized by advertisers and marketers in America is
liability, thus the profusion of small print at the bottom of commercials. "Professional driver on a closed course. Do not attempt." "Past success is no predictor of future results." "Individual results may vary." "When compared to super-specific category Grognard that makes our ludicrous claim true, such as claiming best mileage in its class but only for vehicles we manufacture."
Farrah Fawcett's death wasn't surprising. She was losing her fight with her cancer, and everybody knew it was coming. (By the way, she had also recently reclaimed a smidgen of relevance with the checkout counter magazine crowd by starring in a "reality" show and rekindling her on-again-off-again romance with Ryan O'neal, who married her - again - just before she died.) (Disclaimer: my girlfriend is a gossip hound, and watches
The View.)
Michael Jackson's death was a shock. He was rehearsing for a new concert. It also highlighted how warped many notions of MJ are - the media coverage includes too much "controversy" and "scandal," and not enough celebration of the greatest entertainer that ever was, bar none. Worse, it highlighted how little he has remained in the spotlight for new consumers: a friend's daughter didn't know who he was and, on learning he was a singer, asked if he was as good as
Hannah Montana.
Yes, I just threw up in my mouth, too. (Disclaimer: "Beat It" was the first favorite song, and I had a red and black "MJ jacket".)
Billy Mays' death was a shock as well, given his age, his healthy appearance, and his rising profile with the
Pitchmen show on TLC.