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Original post by I_Smell_Tuna
I don't plan to go to retailers with just good intentions. I know it will require large sums of money, and I'm not going to approach retailers without serious financial backing, to do otherwise would be a folley for business.
And if it does flop there is always the chance for another game, or other channels of distribution.
Digital Distro: A video game (especially an MMO) isn't nearly the size of an audio file. In a few years it will be more feasable.
And yet, it is quite possible to make a more than comfortable living selling games as downloads.
I've been providing front-line support for Small Rockets since 2004. Small Rockets itself has been selling games online since 2000. They tried the publishing route too, but it damned-near killed the company. (And these were _licenses_!) Small Rockets switched to a "virtual company" setup -- exactly as you are planning to do -- but I can assure you that it is by no means as simple and as painless as it is often portrayed. Be prepared for some nasty surprises.
What is, perhaps, surprising is just how often I field requests from mid-list publishers -- the kind who populate those carousels full of $9.99 CDs in retail stores -- for permission to sell our games. Now, this may come as a shock, but Small Rockets now _refuses_ all such requests: the support issues alone will wipe out pretty much any profit we might have made. I'm still dealing with support requests from customers who bought older titles on CD way back when. ESD titles have a _long_ shelf-life; we're still supporting games that were released back in 1999!
ESD is not without its obstacles, but it _is_ a much better ROI than retail. That I can assure you from *first-hand* knowledge.