I thought it meant "Page Rank" [wink]

Public Relations (PR) concerns the generations of "buzz".

Read:

Full Frontal PR: Getting People Talking About You, Your Business, or Your Product
by Richard Laermer and Michael Prichinello
Bloomberg © 2003 (233 pages)
ISBN: 1576600998

Also try:

www.buzzyour.com

There's more to generating "buzz" than how Zanthos described public relations. In fact, only the first point Zanthos mentioned directly applies to public relations. The rest are promotional activities. There's a reason for PR & Marketing Network's $497 per year subscription fee, and it's not because public relations is all about "giving away free pens".