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legal issue : ussing other brands in your VR wolrd

Started by December 20, 2004 09:12 AM
13 comments, last by GameDev.net 20 years, 1 month ago
BTW how much do you earn for your game ?
I mean few thousands are a lot of money for a starter .
Do you sign some kind of deal or something?


[Edited by - fireblade on December 23, 2004 7:29:27 AM]
I will also tell you that if it is a fantasy game and not a parody or a satire, you should probably steer clear of brand names ... for instance if you are making a futuristic game that is not a parody, you should not insert little references to Taco Bell (like in the movie Demolition Man - they had to pay, or be paid, for that, or at least get permission).

But if your game is a reflection of reality, like reporting, aka, a recreation of WWII, or Iraq, or something like that. Then you are perfectly within your rights in recreating the real world ... as long as your facts are correct, and you do not disproportionately focus on certain marketable names, in a way which they dislike (for instance if you ONLY took the time to make a recognizable McDonalds, and nothing else, they can easily sue you for using their brand name ... but if you recreate the entire mall you live at, correctly, then they cannot sue (or cannot win) because it is simply a representation of fact (the existence in the real worl d of certain buildings).

Also, if you are making a fantasy or future game and want to parody / spoof a company, you almost always can. If you for instance think Walmart is evil and create a future communist world in which there is only one store and everyone works for it part time with no benifits - something like Half Life 2 :). You would almost defniately get away with that as being satire / political commentary.

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