Some info on Marketing (link)
I was watching PBS the other day and caught a show about Marketing and marketing plans. What Marketing is, how it's done, etc. It was very general, but a nice overview for technical type folks who don't have any background in the subject (like me).
I found the website for the program, and it includes a transcript; the link for 'click here to review everything covered...'.
Aimed at middle school and above, so it's casual reading. It's not specific to games, but a nice intro to thinking about marketing your game(s).
Enjoy,
JSwing
Edit: Fixed the link tag.
[edited by - DavidRM on February 10, 2003 10:20:29 AM]
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