The world of games has changed a lot over the years. And as developers continue to innovate, games could change more in the next 5 years, than they did in the last 45.

Games are already much more connected, more social, and ever changing as new content drops all the time.

All of this generates enormous amounts of data every day. And to continue to reach and delight players, that data and the technologies you use to act on it, are critical.

Learn how EA uses player data and AI to improve the playe experience with content recommendations, bad actor detection and even AI-powered world building: https://aws.amazon.com/blogs/gametech/how-ea-reaches-and-delights-players-using-data-and-ai/