Hey, guys. my mate is pretty close to being ready to drop a demo for my game on Steam. This is his first project, and he doesnt know how to get people to know about it. I was hoping some veterans on here who would chime in on their experiences, and help an amateur friend go in the right direction. Given its his first project, he does not really expect big things, so he rather focus on marketing ideas that don't cost a lot of money. Thanks in advance!

You could head over to our Games Business and Law forum ( https://www.gamedev.net/forums/forum/23-games-business-and-law​ ) and read the marketing questions there.