Hello!
I was thinking about marketing my game before Christmas, with a sale in December, a new look (textures) and a $1000 marketing budget.
Even though I constantly update my game, there is not enough new stuff for it to be newsworthy for the press I guess. I will be releasing an update adding space shuttles in the next week probably.
It is an Alpha, so I thought I should probably market it to people who are interested in Kickstarter/Indiegogo, even though it's not on one of these platforms. I'm not sure though.
I guess content creators on YouTube and Twitch will be too busy in December, so should I wait until January before contacting them?
I plan to upload some videos on my YouTube channel.
How should I spend my marketing budget? Should I spend it at all or rather wait until later? I'm not sure if the game is ready for advertising on Facebook or YouTube.
Should I hire a professional to give me some detailed advice on marketing? If yes, where would I find one, apart from the popular freelancer websites? How do I determine if someone is good at marketing?
Do you have any further advice?
Cheers,
Christopher