I'm a bit late to the party but wanted to say that, based on my experience with startup lawyers, those prices are reasonable for USA. More, and you'll be getting ripped off. Less, and I'd be worried about how serious the counsel is. It may seem like a lot but the cost of mistakes down the road is higher. You should expect to pay more though if you're in the EU or elsewhere.
General advice: always negotiate, and always work out a flat fee or capped quote (which means hourly rate but capped at some pre-agreed amount). Lawyers default to hourly rates and as an indie you cannot afford to pay lawyers by the hour (which can cost anywhere from $100 to $500 per hour and adds up very fast since you'll be charged for every email, phone call, and even research time).
Especially with stuff like setting up companies and contracts, those items are well understood and standardized and your counsel has the necessary template documents ready to go, so getting a good quote is not a problem.