Do you think that's a bad move without asking the guy who had the initial idea? I mean, isn't it basically stealing?
You have to define what you mean by "idea". Separate "idea" from the work used to implement the idea. Are you taking someone's work and profiting off it? That's one direction that morals can be explored - sometimes it's fine, othertimes it's not; it depends.
As for ideas itself, historically, ideas are seen as public goods. For example "machine that harvests wheat so humans don't have to". That's an idea. Everyone is then free to compete trying to invent, design, engineer, and build, such a machine.
It's that inventing, designing, engineering, and building, that is protected by law. It's generally considered acceptable to compete by taking ideas and coming up with your own implementations.
In some countries (most of the western world), it's not considered acceptable to steal the implementation until the author has had X number of decades to profit from it. Implementations is what patents and copyrights cover (patents cover processes, copyrights cover designs - processes ("how to build") and designs ("what to build") are implementations of ideas - but the ideas themselves aren't protected. This is a very simplistic overview, it's more in-depth than that).
Essentially, vague ideas ("a ninja that fights someone", "a machine that harvests grain") are fair-game, but the more implementation you take (Naruto, the specific machinery that runs a tractor), the more it's frowned upon - by law and by (western) humans.
This copyrights and patents are a decision Westerners made several hundred years ago, for the benefit of the public, recognizing that letting creators have a period of profit encourages creators to create.
(copyrights and patents do get abused by corporations due to problems in our legal system, and need to be re-balanced, but the core idea behind them has been beneficial to everyone including the public)
So basically, are you taking a game (loads of someone else's work) and merely tweaking a few things, or are you taking the idea behind a game, and creating something different? There is a wide range of degrees there, and unless you narrow down to specifics, discussions of legalities and moralities is pointless. And since copyright and patents are a purely human invention, the morality discussion partly takes the form of "are you a law unto yourself, or do you live alongside other humans under common guidelines of interaction".