There was a news interview a few months back about one of their new killer apps for VR systems: Porn.
No link since we want to remain work-safe and kid-safe, but they described how POV displays were very ... to put politely ... powerful and overwhelming. One of my favorite parts of that clip where they discussed the tech was the interview with the viewers. They showed the person watching the clip and had them discuss the reaction afterword. There was a scene of near-universal surprise, with comments like "Oh wow that is big, oh no!" followed by trying to turn their head away. People of both genders who watched their clips said it was absolutely going to be the future of that industry.