I was thinking about some sects/political factions/usurpers/other madmen. Like a faction that believes the empire should be dissolved and the Terrans should come under the rule of the alien hive's queen. Or a faction that has a "better emperor" (it's all lies of course, only the player is the best and the rightful emperor capable of saving the human race!)
I'm sorry, but this made me think of The Borg. However there have been human groups I suppose that sort of function in this way. Consider the rise of Mao and the Cultural Revolution in China. It was definitely a single minded mentality when the Communists decided to take over. So it does sound like you are saying that you want these guys to be strict baddies, getting the hate of all who are loyal. This is probably because the Emperor is sort of the player character. In that way, their goal could just be to wreak havoc. Then again, that's boring. So maybe putting their man and their way of thinking on the throne and the people is the end-game here. Which, considering that these are bad guys and not freedom fighters, makes sense. This may be an idiot question, but what is your Emperor like? Is his character shaped by the player? Just wondering.