How effective is PAID marketing through iAds/FB/Google?

Games Business and Law Business

Started by iLoveShowers November 10, 2014 03:18 AM

1 comment, last by iLoveShowers 10 years, 1 month ago

iLoveShowers

Author

151

November 10, 2014 03:18 AM

Hi guys,

We are about to launch our first game soon on the iOS market for Xmas

As well as promoting through twitter, review sites, etc, - We want to spend a little bit on PAID marketing ($4,000 USD max).

Does anyone have any results/info (or link) to determine how effective paid marketing is through iAds/Facebook/Google?

More specifically info on install % for $ spent rather than just visit traffic alone.

or maybe even tips on best way to spend $ on marketing?

Thanks!

frob

46,316

November 10, 2014 04:17 AM

Effectiveness varies widely.

You can have a highly visible ad, but have a low-quality ad and a low-popularity product.

You can have an amazing product and an amazing ad, but end up getting the wrong demographics with the ad.

You can have a mediocre ad and a mediocre product, with moderately well targeted ads, and get good results.

You can have a great ad and great demographic target, but have the result backfire so everyone talks about your game negatively.

You can have an amazing ad, amazingly popular product, and pick the right demographics to make your product take off to #1 spot.

Done poorly it can completely miss your target, or even worse have a negative effect on your market.

Done correctly it can give great results, which is why companies run careful marketing campaigns.