Yeah, I guess when you live in a nice area where there's a best buy and a radio shack and another hardware store around the block. Funny, but turns out there are some places on earth that aren't like that either. I just don't like the "$35 computer" thing, when you know it costs more than $35 to use this thing.I also have the USB cables (at least 2) to power the thing. I don't have a smartphone, just the free (or almost free) cellphone the phone company gave me. Not everyone will have those! But many will, so why charge them extra for something they already have? I also have a MicroSD card (three, but I lost one and gave one away). I got them each for less than $10. That's just happenstance though, most people won't have them. I don't have a collection of geeky technology sitting around my desk, so the fact that I had a MicroSD card is a coincidence.
The computer part costs $35, and they are trying to get it cheaper still.
That doesn't mean it won't cost more to use the device.
Total cost to program with the Raspberry Pi:
$35 - The Pi itself
$10 - The cables
$10 - The MicroSD card
$0 - The case isn't actually needed
$350 - A monitor
$700 - A computer to code on
Reoccurring $40 monthly internet fee to access the documentation
Should they ship all this with a Raspberry Pi? No.
If their descriptions and stated goals are too enthusiastic, that's just a very small company of people who are very passionate.
Ideally, when they start having third would countries using this device, the schools will have a computer and a monitor and cables set up, and the kids will each individually only have the Pi and the MicroSD card. Hopefully, when they reach that point, the Pi and the MicroSD cards will together cost $12 or so, and will be purchased en-bulk by their government, just like India was planning on doing with the OLPC, before the OLPC was more expensive then predicted and India decided to research making $10 computers to hook up to school monitors.