On the one extreme, many groups that track such numbers (including my own company) cite an 80%-90% piracy rate for games. Despite my own pressures I still find my kids watching full pirated movies and TV episodes on YouTube and then complaining when they are eventually taken down. On the other end, even the simple use of caching on servers is being contested as copyright violations (since they are preserving copies and redistributing without express permission); indexing and cataloging by search engines is being challenged repeatedly in countries around the world, almost all the courts finding it is a legal use of IP. These are generally not express allowances made by law, but are exceptions carved out by courts on a case-by-case basis.
Firstly, I don't pirate games. Just to make that clear before the rest of this post.
Now, I am very much in the pirate because products are not made reasonably available to me camp. I pirate some tv shows and stream NFL games online not because I don't want to pay for them, but because it is either impossible to acquire them legally for me, or because it is absurd and I have moral objections to the way you get them legally.
For a more specific example, I pirate Top Gear because it's the only show I want to watch on the BBC, and I would have to get an absurd cable package just to watch that one show. I would be fine paying to watch individual episodes or giving ad impressions all day for it, but thus that option is not available where I live.
The other example of NFL games is just that I only really care about the Packers. Living on the east coast of canada means I either have to get another absurd cable package, only be able to watch some packer games, go to a bar to watch (I do this sometimes, but I don't really like doing it every week), or pay something like $200 for just the regular season for all teams. As I just want to watch the Packers, which I would be fine paying a smaller price for, I cannot justify the huge investment into just regular season games, so I'm not giving them any money.
That said, I am totally open to paying either through ad impressions or literally paying once the price and availability is reasonable, but that's something content providers need to adapt to before I'll stop.