Hi,

How does it work the marketing of phone games? I think it has to be different than other plattforms like game consoles.

¿Can you recommend me a good book or publication talking about this?

Thanks!

There are 4 ways you can sell phone games. Each method has its own particularities which vary with handsets, operators, geography, etc.

1) preloads - the game comes with the handset. (ex: Solitaire). This is a B2B model with handset OEMs, so the marketing portion is minimal.

2) carrier - the game is downloaded from the cellphone operator's deck. This is by far the most commonly used business model.

3) portals - the game is downloaded from 3rd party portals. Same as above, but replace operator with a 3rd party. ex: Jamster, PlayerX, Apple App Store.

4) side-loading - the game is bought separately and loaded up from a PC via the USB cable or via Wi-Fi, thus avoiding the cellular link altogether. ex: many WinCE smartphones, iPhone/iPad + iTune.

There are no books on the subject because the industry evolves much faster than it takes an author to survey the field, write the book, and publish it.

-cb

great cb! thanks for the info