Marketing a mobile service idea (and implementation)

Max Optional · 2011-02-06T23:29:05

I and a friend of mine have an idea that in our uneducated view has relatively good potential of being a fantastic service to be provided on mobile devices. The thing is that in our view it should already be included with phones and such when they leave the factory. We have the know-how to implement this, but we have no contacts (or experience for that matter) in the industry on how to do something with it. Marketing it would, hence, be a wrong word - what we'd like to do is sell this service to either the manufacturer or (which is more likely) to distributors/resellers or (which is even more likely) to operators (as it includes additional hardware and software that needs to be maintained by a third party). Or - in reality to both the manufacturers and the operators. That is, ideally the software would be included in the core package on mobile devices. However, whether it is actively supported or not, would be determined by the operator (something like, but not quite like P2P and such stuff). And now the question :D - how would one go about approaching the industry without having a patent on the software or the idea? Is there any way of approaching, say Nokia, and saying: "look, we have this awesome service that we'd like people to have access to and we'd like you to include this with your core software package" and not being paranoid that their reaction would be "sure, just show it to us (and we'll say it's good, but not that good and when you're gone we'll simply implement it ourselves)"? Assuming that we didn't ask any money for this initial integration and provided the binaries with the assumption that the service, when used, would later generate revenue (I'd still prefer to also sell the implementation to the manufacturer for a nominal upfront fee), are there steps one can take to protect oneself? Or am I being too paranoid to start with? :)

Games Business and Law Business

Started by irreversible July 12, 2009 03:12 AM

10 comments, last by aditd 13 years, 11 months ago

Tom Sloper

17,265

July 13, 2009 09:21 AM

Quote: Original post by irreversible
Tom Sloper - can you suggest any sources to sift through to get an idea what scope to encompass and how to gauge the potential popularity? There should, after all, be tons of documented cases. I've never actually created a business plan, especially one involving the telecom industry.

You are the one who has this idea that you want to sell. All I'm saying is that an idea alone is worthless. They're not going to buy anything without a business plan. If you can't create a solid business plan to accompany your proposal, you ain't got nothin' but an idea.

-- Tom Sloper -- sloperama.com

aditd

127

February 06, 2011 11:29 PM

it is good to be paranoid. At least for your wallet. an idea is an idea. if you have no patent over it you can only go with faith that you will get credits ( money ) for it.
also when you go to a big company you have to demonstrate the idea is good. if you demonstrate and it is good they can implement it very easily.
what can you do: sign a contract with them before telling them the idea.
that doesn't mean they will approve it or buy it ... but it's safe for you.

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Marketing a mobile service idea (and implementation)

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