I'm still a noob at 3ds max. I've texture-mapped some things before, but I still get stuck on stupid stuff. In the screenshot above you can see a soda can model I am working on. I've mapped the UVs correctly (as you can see in the UV editor on the right), but I'm getting something that looks completely different in the 3D view. I think the texture is being scaled up vertically by 200%, resulting in a skewed texture, but I have NO IDEA WHY?! I used the Unwrap UV modifier. I had to detach some edge verts of faces while I was mapping the thing. I am using Map channel 1, which I assume is what the 3d view is drawing, since I have not defined any other channels on the object. If someone can tell me what's going on, I'd be very thankful!

It has been quite some time since I have used 3D Studio Max. I do believe, however, that there is an option in the texturing menu which scales UV coordinates on top of the UV unwrapped coordinates.

Edit:

Aha! I did find this image here which shows the tiling options I was recalling.

So I was able to make it work correctly, but all I did was delete the Unwrap UV modifier, re-apply it, and 'reset UVs' on the modifier panel.

I'd still be interested in knowing what I did wrong.

I didn't find the texture panel the dyslexic guy mentioned.