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Original post by Morgan Ramsay I recommend looking closely at why you're in business and the value that consumers derive from your company.

The same is true with product names. Consider diapers and soap.

You get diaper brands like "Huggies", "Pampers", and "Luvs". They aren't "Poop Catcher Brand" or "Bag 'o S***". They are not really marketing diapers, but they are marketing comfort with the child.

Similarly with soap. "Joy" is marketing how happy you will feel when your dishes are clean. "Dawn" is marketing how people interpret the morning -- although for me I hate mornings. "Ajax Dish Liquid Detergent" is marketing, well, something rather boring.

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"Changing Business Gears" "Smart solutions...at Smarter Price" "Smart solutions...for Smart business"

What exactly is it you are marketing?

The first one to me says "Lets grind the gears and hope we get into a faster one." It's a risk. You don't want people to think about risk when they think about your brand, even if they are thinking about less risk.

The second one says "We have smart stuff and it is cheap." Competing on cost is often a bad idea. You are reminding them of money when they think about your brand, and that could be a very bad idea.

The third one is much better. It says to me "We have smart stuff and you are smart, so you should pick us." It is bad if the person looking at it is feeling depressed or non-smart. It reeks of egalitarianism, though.

None of them are really strong, in my view, but the last batch do show a lot of promise.

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"Relationships at your fingertips"

I really like this one, because you aren't selling smart, cheap or risk. In this case you are selling relationships and convenience. People want relationships, and it is hard to think "business relationships" without the connotation "long term customers". At your fingertips is a bit cliche. I'm sure finding another term could make a great slogan if that is how you want to present your business.

Finally, remember that you might find a perfectly slogan for a product, but it may be horrible for your business because it takes a different direction than you want to go.

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"Relationships at your fingertips"

Sorry but still it feels like a matrimonial kind of company. isn't it.
i think the third one will be better for me but how can i improve its sense as they doesn't seems to have some punch in them.

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Finally, remember that you might find a perfectly slogan for a product, but it may be horrible for your business because it takes a different direction than you want to go.

that's why i was looking for a slogan that says something about company not about products.