I am preparing a list potential users for a constructive solid geometry modeling application. It's basically like Valve Hammer Editor or UnrealEd, without the licensing restrictions, and with support for more formats. The program is already used by many Torque, DarkBasic Pro, and Blitz3D users. Can you offer any advice on how to approach the most desirable companies and schools with this? I have plenty of money backing me, and I won't actually be doing the selling myself, but I would like a better idea of what to expect.

Lead wrote:
>Can you offer any advice on how to approach the most desirable companies and schools with this?

1. Identify most likely parties who'd be interested in using it.
2. Get their phone numbers.
3. Call them and request a meeting.
4. Go. Demo.

>I have plenty of money backing me, and I won't actually be doing the selling myself,

Who will?

>but I would like a better idea of what to expect.

A lot of "it's very interesting, thanks for coming in, bye now"s.

Quote:

Original post by Leadwerks Can you offer any advice on how to approach the most desirable companies and schools with this?

1. A clear concept of why your tool is worth using.
2. A clear concept of why it is worth their time/effort/money to change from whichever tool they are currently using.
3. A pitch that makes it clear to them what the cost benefits are (either financial, time or resources).
4. A strong focus on the support you will provide. Often the key element of a middleware package is the support, rather than the actual software itself. To be efficient with a tool you need to get up to speed quickly and have great support you can turn to when you have a question. That should be a key plank in your sales pitch.

Make sure all the above it laid out in an well produced and professionally printed brochure.

Thanks for the feedback. Like I said, I am just the programmer. I know the technology better than the business guys, so it's good for me to understand this.