Just came across this article: http://gillen.cream.org/wordpress_html/?page_id=693 It's a good read, especially from the viewpoint of leveraging media to help sell your game. There's an excellent quote there: " Pretty much my favourite quote from all my interviews as a games journalist was when in a conversation about gaming narrative I find myself recording the off-the-cuff comment: “You know no-one’s playing Soldier Of Fortune because of the story. They’re playing it because you can throw knives in people’s dicks”. It’s at moments like this where the exploitative games journalist part of your mind goes: Thank You. " Pure gold ;) Allan

True gold, indeed. It's been added to my own personal repository of interesting and useful articles.