Quote: Original post by leoptimus
Hey adventuredesign,
Adversiting Idea is really cool, but... It really means when your game becomes very popular.

Correct me if I am not following you here, you mean that when you game becomes popular, the advertising is useful? Is that what you are asking/stating?

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How can you improve a game popularity?

There are several ways to improve a game's popularity, a lot of them related to marketing expertice and innovation, and a lot of them attributable to great game design.

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What strategies would you apply for this task?

That's a big question to answer, and it depends on what kind of game you design, what kind of time to market strategy you are implementing, and other less tangible, controllable elements, such as positive reviews (though your design can and may take care of a lot of this) and wild word of mouth advertising amongst core gamers, making the game popular with soft gamers and new gamers, so a lot depends on you and your design and business/marketing plans.

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That's an interesting question. Adversiting is useless if your game gets a few audience.

Is it? Would a company be even interested in paying your game development company for product placement in you game if they felt the game would never get legs (to use the show business term) and have a good run at the distribution box office (so to speak)?

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And that would happen if, despite of its quality, your company may offers it bad on wrong distribution chanels.

Yeah, it might, but it behooves a designer as a development studio and a businessperson to ensure that when negotiating a publishing contract for their game, they work the distribution terms as hard and as advantageously as they can, because it is such an important part of a game's success in terms of the bottom line.

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On Internet, how can you spread a game reputation? For expect more than 10000 viewers.

There are more qualified people here than I to answer this question. Any takers?

HTH,
Adventuredesign

Thanks Aventuredesign.

Whatever, I'm just thinking about that adversiting can only be really effective if the game comes in freeware distribution. And Internet is the right channel for this.

Freeware have a different approach than retail games.
What bussiness risks will we afront if we offers it freeware?
Can Adversiting give enough cashback for mantain a company alive?
What about consoles?
PC market is better for adversiting?

I would have to say that the PC market would be better for in game advertising, as the advertisements would be able to be updated or changed. Also leaves room for advertisers who might not be able to afford permanant advertisement space.

Console games, it would work, but I'm sure the average console gamer isn't going to be happy with a long download time for adverts.

Quote: Original post by Inventor
Speaking of games made from a product. A while ago there was a game called Chex Quest. Quite old now, but it's got Chex (cereal brand) all over it. Basically revolves all around their products.

If we're talking about 'sponsored' games, who could forget Cool Spot. You play the red dot off a 7-up bottle. It was actually quite fun too... :)

Quote: Original post by fractoid
If we're talking about 'sponsored' games, who could forget Cool Spot. You play the red dot off a 7-up bottle. It was actually quite fun too... :)

Cool Spot wasn't a sponsored game. Virgin PAID for the license to use Cool Spot. While tyhe game did have 7up in the US version the European version had Spot but no reference to 7up because the 7up co were using Fido Dido in European adverts and didn't want to confuse people.

Quote: Original post by Oluseyi
... reduce the consumer's media services bill by a small amount for each ad viewed.

I only see this being viable if it was more than a ‘small amount’; Simply put, would not all people just watch the non advertised version and pay the ‘slightly higher’ bill ?

As far as advertisements in games go:
Am I the only one getting ill by these thoughts? Or am I the only one who has stopped watching television because of advertisements?
*ponder* I guess I qualify as an extremist perhaps?

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.....Or am I the only one who has stopped watching television because of advertisements?
*ponder* I guess I qualify as an extremist perhaps?

..and this is exactly why advertisers are looking to games for product placement :)

Quote: Original post by leoptimus
Thanks Aventuredesign.

Whatever, I'm just thinking about that adversiting can only be really effective if the game comes in freeware distribution. And Internet is the right channel for this.

Freeware have a different approach than retail games.
What bussiness risks will we afront if we offers it freeware?

Well, the first risk is obviously financial. A freeware game is clearly going to be revenue challenged.

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Can Adversiting give enough cashback for mantain a company alive?

Probably not, imo. But as in product placement in film, and now in games, it can certainly alleviate costs to some extent. If you got a huge sponsor for a large ad revenue stream because the brand placement was right and you could substantiate significant benefit to the advertizer, you might be able to break a profit, or at least break even after investment.

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What about consoles?

Play is play and fun is fun. It's the litmus test of all games vis-a-vis their market viability potentials. Not being an expert on consoles, but just imo, I think that no matter what hardware and platform and implementation you choose, there is a lot to be said for the 'build it and they will come' method in this business, which I don't think is as applicable in other businesses not associated with play and fun, two huge human purchase motivators, among other motivations.

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PC market is better for adversiting?

In the end, like I said above, I don't know how much of an issue that will eventually be, with integration inevitably coming in cross-platform, integrated technologies. Time will tell when this will be, given proprietary interests being a retarding factor in it's adoption and proliferation in the market.

Adventuredesign

The key with advertising is numbers of eyes - specifically verified numbers of eyes. Advertisers are only really going to be interested in a game that is going to do big numbers and they are going to want a system in place to prove how many people have seen their advert. This is what Activision/Nielson (and others) have been working on.