Advertisement

Market Analysis information

Started by April 01, 2005 07:21 AM
0 comments, last by pink_daisy 19 years, 7 months ago
I do my business plan with software wizard and I have gotten to the section named "Market Analysis". I have to describe the different groups of target customers included in my market analysis and explain why I am selecting these as targets. And I think it would be good idea also to summarize market growth. Where can I find some facts about game market and game market services (b2b services such as 3d modeling, animation, cut scenes production, etc.)? I would like to get links to free resources and not-free resources. Thanks you.
Web: http://www.kot-in-action.com
IRC: irc.freenode.org #steelstorm
The ESA is the main industry trade group for US video game makers. www.theesa.com has alot of *general* stats related to the game market. Stats like overall sales, sales of pc/console/mobile games, units shipped, year over year growth rates, and demographic information.

The ESA gets their data from NPD group which compiles the data. NPD is a pay-for service and nothing they sell is cheap (not as far as i've been able to tell anyways). The ESA site has alot of good data -- for free even -- if you are willing to dig through their press releases.

As far as the more specific B2B stuff you are looking for i'm not sure where to point you.

Good luck!
www.ChippedDagger.com"They that can give up essential liberty to obtain temporary safety deserve neither." -- Benjamin Franklin"If opportunity doesn't knock, build a door." -- Milton Berle

This topic is closed to new replies.

Advertisement