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Charging companies to advertise in my game?

Started by May 24, 2004 06:57 AM
9 comments, last by d000hg 20 years, 8 months ago
quote:
Original post by Obscure
Ads aren''t very common as there isn''t a viable business model. Advertisers need some form of feedback on who/how many people will see an ad. Currently they don''t accept a publisher''s sales figures as being proof of how many people actually saw an ad and how effective that view was. There are moves afoot to try and implement the same sort of independent ad tracking/evaluation that goes on in other media but it hasn''t happened yet.

Dan Marchant
Obscure Productions (www.obscure.co.uk)
Game Development & Design consultant


I wonder if website traffic could be used?

on loading the game would download a .jpg or something from webspace and then apply that onto the hoardings in the game.

they would then know what ip-addresses (individuals) had run the game and how often.

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